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MAP, previously called the Market Promotion Program, is administered by the Foreign Agricultural Service and uses funds from the Commodity Credit Corporation. It helps producers, exporters, private companies, and other trade organizations finance promotional activities for U.S. agricultural products. MAP is designed to encourage development, maintenance, and expansion of commercial agricultural export markets. Activities financed include consumer promotions, market research, technical assistance, and trade servicing. The Export Incentive Program, which is part of MAP, helps U.S. commercial entities conduct brand promotion activities including advertising, trade shows, in-store demonstrations, and trade seminars. MAP is authorized in Section 244 of the FAIR Act of 1996. The program promotes exports of specific U.S. commodities or products in specific markets. Under MAP, program participants are reimbursed for their expenses in carrying out approved promotional activities. Participating organizations include nonprofit trade associations, state regional trade groups, and private companies. Funding authority is limited to $90 million annually for fiscal years 1996-2002.

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