Introduction
Founded in 1980 by Benedikt Taschen in Cologne, Germany, TASCHEN has become a beacon for art enthusiasts and collectors worldwide. Known for its luxurious and visually stunning coffee table books, TASCHEN has carved a niche in the publishing world by making lesser-seen art accessible to the mainstream.
History and Evolution
TASCHEN began its journey as a publisher of Benedikt Taschen’s comic collection. Over the years, it expanded its repertoire to include a wide range of art forms, from fetishistic imagery and queer art to historical erotica and adult magazines. The company’s mission has always been to bring potentially controversial art into broader public view, publishing it alongside more mainstream works of comics reprints, art photography, painting, design, fashion, advertising history, film, and architecture.
Iconic Publications
One of TASCHEN’s most notable achievements is the introduction of the Basic Art series in 1985, starting with a title on Salvador Dalí. This series, which now comprises over 100 titles available in up to 30 languages, covers a diverse range of artists from classical to contemporary. Another significant milestone was the publication of the Helmut Newton SUMO in 1999, a limited edition folio-sized book that quickly sold out and became the most expensive book published in the 20th century.
Diverse Offerings
TASCHEN’s catalog is a treasure trove for art lovers. From oversized tomes to small pocket-sized books, the company offers a variety of formats to suit different tastes and preferences. Some of their standout publications include “The North American Indian” by Edward S. Curtis, “Porsche Racing Moments” by Rainer W. Schlegelmilch, and “Mars: Photographs from the NASA Archives”.
Cultural Impact
TASCHEN’s influence extends beyond the realm of publishing. The company has played a pivotal role in democratizing access to art and culture, making it possible for people from all walks of life to appreciate and own high-quality art books. Their publications often become collector’s items, with some titles reaching ten times their original price within a few years.
Conclusion
TASCHEN’s journey from a small comic book publisher to a global leader in art book publishing is a testament to its commitment to quality, innovation, and inclusivity. Whether you’re an art aficionado or a casual reader, TASCHEN’s books offer a window into the world of art and culture, inviting you to explore and appreciate the beauty and diversity of human creativity.
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